{"title":"Sony Two Ways","description":"","products":[{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm F2.8 GM OSS II Lens","description":"\u003ch3\u003eUnprecedented image quality\u003c\/h3\u003e\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb Image quality throughout the zoom range at all focusing distances with two aspherical elements and one XA (extreme aspherical) element to ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element to minimize chromatic aberration while Sony’s Nano AR (anti-reflective) Coating II subdues flare and ghosting. For additional reach, high-performance 1.4x and 2x teleconverters are available (sold separately)\u003c\/p\u003e\u003ch3\u003eExquisite G Master bokeh\u003c\/h3\u003e\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade circular aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm.\u003c\/p\u003e\u003ch3\u003eFast, precise AF supports creative shooting\u003c\/h3\u003e\u003cp\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, two for each of the lens’s focus groups, deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model2 for fast, precise continuous autofocus and tracking for stills and movies. AF tracking while zooming is improved by approx. 30%2 which greatly increase chances of getting the shot even with subjects moving rapidly towards the lens.\u003c\/p\u003e\u003ch3\u003eProfessional movie capability\u003c\/h3\u003e\u003cp\u003eDesigned with movie magic in mind and the latest lens technology to reduce focus breathing, focus shift when zooming and axis shift when zooming. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring, make this lens ideal for movie shooting. Sony’s Linear Response MF feature ensures responsive and repeatable direct manual focus control.\u003c\/p\u003e\u003ch3\u003eThe lightest in its class\u003c\/h3\u003e\u003cp\u003eThis lens offers outstanding optical quality and autofocus in the world’s lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, 2, and 3 optical image stabilization ensure sharp images in different shooting conditions and a dust and moisture resistant design4 plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\u003ch3\u003eXA element for breathtaking resolution\u003c\/h3\u003e\u003cp\u003eSuperior G Master resolution is achieved throughout the entire 70mm to 200mm zoom range at all focusing distances. Two aspherical lens elements and one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, effectively control distance-related aberration so that outstanding resolution is ensured throughout the image area.\u003c\/p\u003e\u003ch3\u003eAberration controlled for superb images\u003c\/h3\u003e\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. An ED aspherical element is also used to simultaneously suppress chromatic and spherical aberration that are common issues in telephoto lenses.\u003c\/p\u003e\u003ch3\u003eExcellent close-up performance\u003c\/h3\u003e\u003cp\u003eThis lens offers excellent close-up performance for a telephoto zoom. Minimum focus is 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e\u003ch3\u003eStunning G Master bokeh\u003c\/h3\u003e\u003cp\u003eAn XA element manufactured to 0.01 -micron surface precision suppresses onion ring bokeh while precise spherical aberration control boosts bokeh quality. ED (extra-low dispersion) and Super ED spherical glass elements, plus one ED aspherical element, effectively minimize color bleeding for beautiful bokeh without unnatural coloration.\u003c\/p\u003e\u003ch3\u003eNew high-performance aperture unit\u003c\/h3\u003e\u003cp\u003eEven the aperture unit in this lens has been refined to meet the highest G Master quality standards. A newly developed 11-blade aperture unit that remains almost perfectly circular from wide open to stopped down by two stops helps to deliver the kind of natural-looking circular bokeh users have come to expect from a G Master design.\u003c\/p\u003e\u003ch3\u003eNano AR Coating Il for maximum clarity\u003c\/h3\u003e\u003cp\u003eSony’s Nano AR Coating II has been developed and evenly applied to large lens elements and highly curved element surfaces to suppress internal reflections to minimize flare and ghosting for clear, crisp imagery. Despite the lens's complex design, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/p\u003e\u003ch3\u003eHigh-performance teleconverters\u003c\/h3\u003e\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters4 extend the lens's focal length to a maximum of 400mm (600mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003c\/p\u003e\u003ch3\u003eDesigned for refined movie imagery\u003c\/h3\u003e\u003cp\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording.\u003c\/p\u003e\u003ch3\u003eFast, precise autofocus\u003c\/h3\u003e\u003cp\u003eThis lens works with a series bodies to reliably focus on and smoothly track even fast-moving subjects. Four high-thrust XD Linear Motors and advanced control technology deliver up to 4x faster AF than the SEL70200GM. Focus tracking capability while zooming is improved by approximately 30% compared to the SEL70200GM.\u003c\/p\u003e\u003ch3\u003eIris lock stops unwanted exposure shifts\u003c\/h3\u003e\u003cp\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003c\/p\u003e\u003ch3\u003eThe world's lightest for superior handling\u003c\/h3\u003e\u003cp\u003eThis unique lens offers outstanding optical quality and AF in the world's lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approximately 29% lighter than the previous model. Advanced design improves overall balance and handling.\u003c\/p\u003e\u003ch3\u003eVersatile manual movie control\u003c\/h3\u003e\u003cp\u003eIndependent control rings for focus, zoom, and iris, allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003c\/p\u003e\u003ch3\u003eOptical image stabilization with three modes\u003c\/h3\u003e\u003cp\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 1 is for normal use image stabilization while MODE 2 stabilization is optimized for panning shots and MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an a body that has in-body image stabilization.\u003c\/p\u003e\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\u003cp class=\"richp\"\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003ch3\u003eFull-time DMF supports pinpoint focus\u003c\/h3\u003e\n\u003cp\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This is a great way to refine focus after initial autofocus and allows quick correction if autofocus targets the wrong subject. Full-time DMF is not affected by focus-range limiter switch settings.\u003c\/p\u003e\n\u003ch3\u003eFocus-range limiter\u003c\/h3\u003e\n\u003cp\u003eA focus-range limiter switch (FULL\/8~3m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003c\/p\u003e\n\u003ch3\u003eDust and moisture resistant design\u003c\/h3\u003e\n\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. Dust and moisture resistance4 are notably improved compared to the previous model. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch3\u003eThree customizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eThree customizable focus hold buttons are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. The focus hold buttons not only perform their primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch3\u003eNew lens hood design\u003c\/h3\u003e\n\u003cp\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003c\/p\u003e\n\u003ch3\u003eRemovable tripod mount\u003c\/h3\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch3\u003eFloating focus mechanism\u003c\/h3\u003e\n\u003cp\u003eA floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance. Top performance is maintained throughout the entire zoom range, from close-up to infinity focus. The floating mechanism not only contributes to outstanding performance, but also outstanding sharpness and resolution with subjects at any distance\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\n\u003c\/p\u003e\u003cdiv\u003e\n\u003ch3\u003eIn The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F77S 77mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH167 Lens Hood\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Mount\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Warrant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51643974189420,"sku":"027242923768","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/027242923768_0.jpg?v=1727676608"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii-lens","title":"Sony FE 24-70mm F2.8 GM II Lens","description":"\u003cp\u003eThe full force of Sony's latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world's lightest2 Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today's advanced still and movie cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb image quality that rivals the best primes\u003c\/strong\u003e\u003cbr\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmall, light and versatile\u003c\/strong\u003e\u003cbr\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful G Master bokeh\u003c\/strong\u003e\u003cbr\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003eFour of Sony's original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is just 8.3\" (0.21 m) at 24 mm and 11.8\" (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/p\u003e\u003ch4\u003eMinimal flare and ghosting\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/p\u003e\u003cdiv\u003e\n\u003cp\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens' design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVideo performance refined for visual creators\u003c\/strong\u003e\u003cbr\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible a series bodies is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 - F22 settings\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom smoothness switch, customizable focus hold buttons\u003c\/strong\u003e\u003cbr\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won't extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera's menu.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch4\u003eAberration controlled for superb images\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003c\/strong\u003e\u003cbr\u003eThe supplied petal-shaped lens hood features an opening that allows convenient operation of optional circular polarizing and variable ND filters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51643974222188,"sku":"027242923775","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/027242923775_0.jpg?v=1727676588"},{"product_id":"sony-a7r-v-mirrorless-camera","title":"Sony A7R V Mirrorless Camera","description":"\u003ch1\u003eSony A7R V Mirrorless Camera\u003c\/h1\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: normal;\"\u003eThe Sony a7R V is the mirrorless camera created for those who crave detail because it combines resolution and precision. The fifth-generation Sony a7R is dependable and well-rounded for both photography and video applications thanks to its 61MP full-frame sensor, all-new AI-based autofocus system, enhanced subject recognition, 8K video recording, and 8-stop image stabilization.\u003c\/span\u003e\u003c\/div\u003e\u003ch4\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h4\u003e\u003cp class=\"richp\"\u003e\n\u003c\/p\u003e\u003cdiv\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch4\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch4\u003e61.0 MP full-frame back-illuminated Exmor R CMOS sensor.\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch4\u003eOutstanding filmmaking with 8K 24p\/25p4 and 4K 60p\/50p\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch4\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003ch1\u003eFeatures:\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/li\u003e\n\u003cli\u003eNext-generation AF with Real-time Recognition autofocus deep learning AI\u003c\/li\u003e\n\u003cli\u003e61.0 MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x\u003c\/li\u003e\n\u003cli\u003eOutstanding filmmaking with 8K 24p\/25p4 and 4K 60p\/50p\u003c\/li\u003e\n\u003cli\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/li\u003e\n\u003cli\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/li\u003e\n\u003cli\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/li\u003e\n\u003cli\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/li\u003e\n\u003cli\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/li\u003e\n\u003cli\u003eConsistently accurate exposure and color\u003c\/li\u003e\n\u003cli\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/li\u003e\n\u003cli\u003eFaster, more precise wide-area AF even in low light\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"richp\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch1\u003eSpecification :\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cb\u003eImaging\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eLens Mount : Sony E\u003c\/div\u003e\n\u003cdiv\u003eSensor Resolution : Actual: 62.5 Megapixel\u003c\/div\u003e\n\u003cdiv\u003eEffective: 61 Megapixel (9504 x 6336)\u003c\/div\u003e\n\u003cdiv\u003eSensor Type : 35.7 x 23.8 mm (Full-Frame) MOS\u003c\/div\u003e\n\u003cdiv\u003eImage Stabilization : Sensor-Shift, 5-Axis\u003c\/div\u003e\n\u003cdiv\u003eBuilt-In ND Filter : None\u003c\/div\u003e\n\u003cdiv\u003eCapture Type : Stills \u0026amp; Video\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eExposure Control\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eShutter Type : Electronic Shutter, Mechanical Focal Plane Shutter\u003c\/div\u003e\n\u003cdiv\u003eShutter Speed\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: Mechanical Shutter\u003c\/div\u003e\n\u003cdiv\u003e1\/8000 to 30 Seconds\u003c\/div\u003e\n\u003cdiv\u003e1\/8000 to 1\/4 Second in Movie Mode\u003c\/div\u003e\n\u003cdiv\u003eBulb\/Time Mode : Bulb Mode\u003c\/div\u003e\n\u003cdiv\u003eISO Sensitivity\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: Photo\u003c\/div\u003e\n\u003cdiv\u003e100 to 32,000 in Manual, Auto Mode (Extended: 50 to 102,400)\u003c\/div\u003e\n\u003cdiv\u003eVideo\u003c\/div\u003e\n\u003cdiv\u003e100 to 12,800 in Auto Mode\u003c\/div\u003e\n\u003cdiv\u003e100 to 32,000 in Manual Mode\u003c\/div\u003e\n\u003cdiv\u003eMetering Method : Center-Weighted Average, Highlight Weighted, Multiple, Spot\u003c\/div\u003e\n\u003cdiv\u003eExposure Modes : Aperture Priority, Manual, Program, Shutter Priority\u003c\/div\u003e\n\u003cdiv\u003eExposure Compensation : -5 to +5 EV (1\/3, 1\/2 EV Steps)\u003c\/div\u003e\n\u003cdiv\u003eMetering Range : -3 to 20 EV\u003c\/div\u003e\n\u003cdiv\u003eWhite Balance\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 2500 to 9900K\u003c\/div\u003e\n\u003cdiv\u003ePresets: Auto, Cloudy, Custom, Daylight, Flash, Fluorescent, Incandescent, Shade, Underwater\u003c\/div\u003e\n\u003cdiv\u003eContinuous Shooting : Mechanical Shutter\u003c\/div\u003e\n\u003cdiv\u003eUp to 10 fps at 61 MP for up to 583 Frames (Raw) \/ 1000 Frames (JPEG)\u003c\/div\u003e\n\u003cdiv\u003eElectronic Shutter\u003c\/div\u003e\n\u003cdiv\u003eUp to 7 fps at 61 MP\u003c\/div\u003e\n\u003cdiv\u003eInterval Recording : Yes\u003c\/div\u003e\n\u003cdiv\u003eSelf-Timer : 2\/5\/10-Second Delay\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eStill Image Capture\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eImage Sizes\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e3:2 JPEG \/ Raw\u003c\/div\u003e\n\u003cdiv\u003e60 MP (9504 x 6336)\u003c\/div\u003e\n\u003cdiv\u003e26 MP (6240 x 4160)\u003c\/div\u003e\n\u003cdiv\u003e15 MP (4752 x 3168)\u003c\/div\u003e\n\u003cdiv\u003e4:3 JPEG \/ Raw\u003c\/div\u003e\n\u003cdiv\u003e54 MP (8448 x 6336)\u003c\/div\u003e\n\u003cdiv\u003e23 MP (5552 x 4160)\u003c\/div\u003e\n\u003cdiv\u003e13 MP (4224 x 3168)\u003c\/div\u003e\n\u003cdiv\u003e16:9 JPEG \/ Raw\u003c\/div\u003e\n\u003cdiv\u003e51 MP (9504 x 5344)\u003c\/div\u003e\n\u003cdiv\u003e22 MP (6240 x 3512)\u003c\/div\u003e\n\u003cdiv\u003e13 MP (4752 x 2672)\u003c\/div\u003e\n\u003cdiv\u003e1:1 JPEG \/ Raw\u003c\/div\u003e\n\u003cdiv\u003e40 MP (6336 x 6336)\u003c\/div\u003e\n\u003cdiv\u003e17 MP (4160 x 4160)\u003c\/div\u003e\n\u003cdiv\u003e10 MP (3168 x 3168)\u003c\/div\u003e\n\u003cdiv\u003eAspect Ratio : 1:1, 3:2, 4:3, 16:9\u003c\/div\u003e\n\u003cdiv\u003eImage File Format : JPEG, Raw\u003c\/div\u003e\n\u003cdiv\u003eBit Depth : 14-Bit\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eVideo Capture\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eInternal Recording Modes : H.265\/XAVC HS 4:2:2 10-Bit\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/50\/59.94 fps [50 to 200 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eH.265\/XAVC HS 4:2:0 10-Bit\u003c\/div\u003e\n\u003cdiv\u003eUHD 8K (7680 x 4320) at 23.98\/25 fps [200 to 400 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/50\/59.94 fps [30 to 150 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eH.264\/XAVC S 4:2:2 10-Bit\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/25\/29.97\/50\/59.94 fps [100 to 200 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003e1920 x 1080 at 23.98\/25\/29.97\/50\/59.94 fps [50 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eH.264\/XAVC S 4:2:0 8-Bit\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/25\/29.97\/50\/59.94 fps [60 to 150 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003e1920 x 1080 at 23.98\/25\/29.97\/50\/59.94\/100\/119.88 fps [50 to 100 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eH.264\/XAVC S-I 4:2:2 10-Bit\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/25\/29.97\/50\/59.94 fps [240 to 600 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003e1920 x 1080 at 23.98\/25\/29.97\/50\/59.94 fps [89 to 222 Mb\/s]\u003c\/div\u003e\n\u003cdiv\u003eExternal Recording Modes : Raw 16-Bit via HDMI\u003c\/div\u003e\n\u003cdiv\u003eUHD 4K (3840 x 2160) at 23.98\/29.97\/59.94 fps\u003c\/div\u003e\n\u003cdiv\u003eSensor Crop Modes : Super35 \/ APS-C\u003c\/div\u003e\n\u003cdiv\u003e4K (3840 x 2160)\u003c\/div\u003e\n\u003cdiv\u003eFast-\/Slow-Motion Support : Yes\u003c\/div\u003e\n\u003cdiv\u003eGamma Curve\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e : HDR-HLG, S Cinetone, Sony S-Log 2, Sony S-Log 3\u003c\/div\u003e\n\u003cdiv\u003eRecording Limit : None\u003c\/div\u003e\n\u003cdiv\u003eBroadcast Output : NTSC\/PAL\u003c\/div\u003e\n\u003cdiv\u003eIP Streaming : Yes\u003c\/div\u003e\n\u003cdiv\u003eBuilt-In Microphone Type : Stereo\u003c\/div\u003e\n\u003cdiv\u003eAudio Recording : 2-Channel 16-Bit 48 kHz LPCM Audio\u003c\/div\u003e\n\u003cdiv\u003e2\/4-Channel 24-Bit 48 kHz LPCM Audio\u003c\/div\u003e\n\u003cdiv\u003e2-Channel AAC LC Audio\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eInterface\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eMedia\/Memory Card Slot : Dual Slot: CFexpress Type A \/ SD (UHS-II)\u003c\/div\u003e\n\u003cdiv\u003eVideo I\/O\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e1 x HDMI Output\u003c\/div\u003e\n\u003cdiv\u003eAudio I\/O\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e1 x 1\/8\" \/ 3.5 mm TRS Stereo Headphone Output\u003c\/div\u003e\n\u003cdiv\u003e1 x 1\/8\" \/ 3.5 mm TRS Stereo Microphone Input\u003c\/div\u003e\n\u003cdiv\u003ePower I\/O : 1 x USB-C Input\u003c\/div\u003e\n\u003cdiv\u003eOther I\/O\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 1 x USB-C (USB 3.2 \/ 3.1 Gen 2) Data Output (Shared with Power Input)\u003c\/div\u003e\n\u003cdiv\u003e1 x PC Sync Socket Output\u003c\/div\u003e\n\u003cdiv\u003e1 x Sony Multi\/Micro-USB (USB 2.0) Control Input\/Output\u003c\/div\u003e\n\u003cdiv\u003eWireless : 2.4 \/ 5 GHz MIMO Wi-Fi 5 (802.11ac)\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eBluetooth\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eGlobal Positioning (GPS, GLONASS, etc.) : None\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eMonitor\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eSize\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 3.2\"\u003c\/div\u003e\n\u003cdiv\u003eResolution : 2,095,000 Dot\u003c\/div\u003e\n\u003cdiv\u003eDisplay Type : 4-Axis Tilting Touchscreen LCD\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eViewfinder\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eType : Built-In Electronic (OLED)\u003c\/div\u003e\n\u003cdiv\u003eSize\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 0.64\"\u003c\/div\u003e\n\u003cdiv\u003eResolution : 9,437,184 Dot\u003c\/div\u003e\n\u003cdiv\u003eEye Point\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 25 mm\u003c\/div\u003e\n\u003cdiv\u003eCoverage : 100%\u003c\/div\u003e\n\u003cdiv\u003eMagnification : Approx. 0.9x\u003c\/div\u003e\n\u003cdiv\u003eDiopter Adjustment\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: -4 to +3\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eFocus\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eFocus Type : Auto and Manual Focus\u003c\/div\u003e\n\u003cdiv\u003eFocus Mode : Continuous-Servo AF, Manual Focus, Single-Servo AF\u003c\/div\u003e\n\u003cdiv\u003eAutofocus Points : Photo, Video\u003c\/div\u003e\n\u003cdiv\u003ePhase Detection: 693\u003c\/div\u003e\n\u003cdiv\u003eAutofocus Sensitivity : -4 to +20 EV\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eFlash\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eBuilt-In Flash : No\u003c\/div\u003e\n\u003cdiv\u003eFlash Modes : Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync\u003c\/div\u003e\n\u003cdiv\u003eMaximum Sync Speed : 1\/250 Second\u003c\/div\u003e\n\u003cdiv\u003eFlash Compensation : -3 to +3 EV (1\/3, 1\/2 EV Steps)\u003c\/div\u003e\n\u003cdiv\u003eDedicated Flash System\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: TTL\u003c\/div\u003e\n\u003cdiv\u003eExternal Flash Connection : Hot Shoe, X-Sync Terminal\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eEnvironmental\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eOperating Temperature : 32 to 104°F \/ 0 to 40°C\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eGeneral\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eBattery Type : 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 440 Shots)\u003c\/div\u003e\n\u003cdiv\u003eTripod Mounting Thread\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 1 x 1\/4\"-20 Female (Bottom)\u003c\/div\u003e\n\u003cdiv\u003eAccessory Mount : 1 x Intelligent Hot Shoe on Camera Body\u003c\/div\u003e\n\u003cdiv\u003eMaterial of Construction : Magnesium Alloy\u003c\/div\u003e\n\u003cdiv\u003eDimensions (W x H x D)\u003cspan style=\"white-space:pre\"\u003e\t\u003c\/span\u003e: 5.2 x 3.8 x 3.2\" \/ 131.3 x 96.9 x 82.4 mm\u003c\/div\u003e\n\u003cdiv\u003eWeight : 1.6 lb \/ 723 g (With Battery, Recording Media)\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51643974910316,"sku":"027242925977","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/027242925977_4.jpg?v=1727676354"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony A9 III Mirrorless Camera","description":"\u003cstrong\u003eNewly developed full-frame stacked 24.6 MP Exmor RS image sensor with global shutter\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a ground-breaking full-frame global shutter image sensor with approximately 24.6 million effective pixels, a stacked CMOS architecture and integral memory, offering high resolution and overwhelming speed. It’s capable of capturing fast-moving subjects with absolutely no distortion, and the sensor’s stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay. Also boasting an advanced BIONZ XR processing engine, the α9 III can shoot continuous bursts at up to 120 frames per second keeping all the action in focus thanks to formidable AI, dense phase-detect AF and wide subject recognition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the BIONZ XR\u003cbr\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power, producing images with high colour gradation, realistic colour reproduction and low-noise. It’s able to process the high volume of data generated by the newly developed Exmor RS image sensor in real-time, even while shooting continuous bursts at up to 120fps, and it can capture high-quality 14-bit RAW images in all still shooting modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA group of example images shot in a continuous burst, capturing a bird in various stages of flight\u003cbr\u003eBlackout-free shooting\u003c\/strong\u003e\u003cbr\u003eNever miss a moment thanks to the blackout-free viewfinder, which does not black out even during fast-paced continuous shooting. This allows seamless capture of all the action, and is especially useful for shooting fast-moving subjects such as athletes, or for portraits, when even the briefest of facial expressions can make the difference between an average and great shot.  (1) Blackout-free shooting (2) Shooting with blackout\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUltra-fast 1\/80000 second shutter speed\u003c\/strong\u003e\u003cbr\u003eCapture all the fast-paced action at sporting events and more. The global shutter sensor allows for an ultra-fast maximum shutter speed of 1\/80000 second for still images, making it possible to even capture a bullet leaving the barrel of a rifle at a shooting competition, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a bird in flight\u003cbr\u003eCapture essential moments with innovative high-speed burst support\u003c\/strong\u003e\u003cbr\u003eNever miss a key event with Pre-Capture, which makes it possible to capture moments that occurred before the shutter was released. Data (up to 120 images per second) is temporarily stored while the shutter button is half-pressed, and up to 1 second before can be captured once the shutter is fully pressed. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer performing a bunker shot, moments after the club struck the ball\u003cbr\u003eContinuous Shooting Speed Boost\u003c\/strong\u003e\u003cbr\u003eContinuous Shooting Speed Boost temporarily boosts the shooting speed while shooting bursts, enabling the user to raise the frame rate to 120fps, for example, when the key moment approaches. Best used when shooting sports and other fast-paced activities when the timing of the desired action can be roughly predicted.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a man walking on a beach\u003cbr\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample images of a lion, bird, airplane, car, train and butterfly\u003cbr\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of two cyclists racing uphill\u003cbr\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003eThe α9 III packs a Fast Hybrid AF system that combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically. It now features 7598 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUp to 120 AF\/AE tracking calculations per second\u003c\/strong\u003e\u003cbr\u003eLet the camera keep track—the high-speed readout of the new image sensor enables the α9 III to make up to 120 AF\/AE tracking calculations per second9, twice that of its predecessor. AF tracks complex subject motions and predicts sudden movements with greater precision than ever before, while AE easily responds to sudden brightness variations. The α9 III continues to track even during continuous shooting, also contributing to greater precision.  (1) AF\/AE calculations (2) 120 frames\/s\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman at night\u003cbr\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003cbr\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop computer application software to create full-resolution images with very low noise.10 This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What’s more, when shooting at low sensitivity levels, the α9 III can take advantage of camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.  (1) Standard (2) Composite RAW\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the image stabilization unit\u003cbr\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step11 stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a woman dancing in the rain\u003cbr\u003eFlash sync at all shutter speeds\u003c\/strong\u003e\u003cbr\u003eWith a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM), the α9 III can perform full flash synchronization right up to the maximum 1\/80000 second shutter speed. This allows flash to be used for extra subject illumination when shooting outdoors in bright daylight with a high shutter speed, reducing the need for large lighting setups and vastly expanding creative shooting possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of cyclists racing\u003cbr\u003eAdvanced image sensor with global shutter system for distortion-free movies\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.6-megapixel full-frame global-shutter Exmor RS image sensor with stacked CMOS architecture offers immense benefits for moviemaking as well as still photography. Rolling shutter distortion is non-existent, so natural-looking footage can be captured regardless of subject or camera movement, even when shooting from a fast-moving vehicle or panning the camera quickly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer singing for a bunker shot, moments before hitting the ball\u003cbr\u003e4K 120p without cropping for the first time in an α body\u003c\/strong\u003e\u003cbr\u003eFor the first time in the α line-up from Sony, the α9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens. For example, 4K footage shot in slow motion 120p and footage shot at normal speed 24p within the same scene will have the same angle of view and can be easily edited together without the need for reframing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman\u003cbr\u003eS-Cinetone for a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile provides the same colour science that delivers beautiful colours and skin tones throughout the highly regarded Cinema Line range. S-Cinetone produces natural mid-tones that are essential to healthy-looking skin, plus soft colours and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golf player in focus with a tree trunk defocused in the foreground\u003cbr\u003eBreathing compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view throughout focus changes for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man holding the camera to shoot a triathlete running out of the sea\u003cbr\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, supported by optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system. Dynamic active Mode improves stabilization by more than 30% over the existing Active Mode (approx.).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s right side\u003cbr\u003eErgonomic grip design enhances operability while reducing fatigue\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time. An ergonomically refined contour ensures that the grip fills the user’s hand for a secure hold that does not cause fatigue.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of Custom button on the camera front\u003cbr\u003eNew front custom button provides greater flexibility\u003c\/strong\u003e\u003cbr\u003eAn update to the Sony’s α design, the α9 III comes with a custom button on the front for faster, easier operation while holding the grip. This makes it even more adaptable to different shooting styles and needs. For example, assign the Continuous Speed Shooting Boost function to the front button to allow instant speed boost when shooting bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera dial on the camera top\u003cbr\u003eDrive Mode and Focus Mode dials\u003c\/strong\u003e\u003cbr\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection. The user can quickly select the single or continuous drive mode, or the single AF or continuous AF focus mode, without having to access menus via buttons. Both dials are lockable, preventing unwanted mode changes during use. What’s more, as a new feature, the drive mode dial can be deactivated and assigned to the FN menu or a custom button instead—a useful setup if shooting in the dark or with a rain cover that might obscure the dial.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct images showing the range of horizontal and vertical rotation of the LCD monitor\u003cbr\u003eSony’s original 4-axis mechanism for enhanced shooting flexibility\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, allowing for unrestricted angle adjustment whether shooting vertically or horizontally. Slim, unobtrusive, and robust, the mechanism enables the monitor to be pulled away from the rear of the body and tilted upward by up to 98 °, downward by up to 40 °, and swung sideways by up to 180 °. The touch sensitive, 3.2 type LCD monitor is optimized for outdoor shooting, providing 2.1 million dot resolution, a wide colour gamut and ample brightness for clear and easy viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with an attached VG-C5 vertical grip equipped with two batteries\u003cbr\u003eOptional VG-C5 Vertical Grip\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, rear L and R dials, and a lock function on the R dial. The VG-C5 Vertical Grip can house two NP-FZ100 batteries for extended shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the camera's viewfinder\u003cbr\u003eExcellent viewfinder specs and performance \u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint. An original optical design minimizes aberration that can be distracting when looking around the viewfinder image, providing a more consistent viewing experience. Viewfinder and monitor lag time have also been reduced to allow more stable framing, especially during continuous shooting. The finder frame rate can be set to Standard (60fps), High (120fps), or Higher (240fps). The 240fps setting provides an extremely smooth viewfinder image with minimum motion blur when shooting moving subjects, and greatly reduces motion blur when panning or tilting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera front with the shading curtain closed\u003cbr\u003eShading curtain closed on power-off\u003c\/strong\u003e\u003cbr\u003eA shading curtain protects the image sensor from dust and particles while changing lenses. When set to ON, it automatically closes when the camera’s power is turned off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s magnesium alloy chassis\u003cbr\u003eRobust and durable for challenging professional environments\u003c\/strong\u003e\u003cbr\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the α9 III boasts high body durability, high shock resistance and effective heat dissipation. It’s built to withstand challenging professional environments while remaining relatively compact and lightweight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration showing the camera’s dust and moisture resistance features\u003cbr\u003eRugged reliability in the field\u003c\/strong\u003e\u003cbr\u003eThe α9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas. An improved EVF design effectively seals the viewfinder’s optical path, achieving the same effect as a double glass structure. Combined with dust- and moisture-resistant lenses, flash units, and\/or the optional VG-C5 Vertical Grip, the α9 III becomes the core of a rugged dust- and moisture-resistant system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Photo playback menu display with the option for “Display as Group” selected\u003cbr\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120fps3 in continuous bursts can be defined as “groups,” making it easier to quickly flip through and locate a specific image within a large group of images. These groups can also be assigned a rating, which can then be used for filtering and searching, and the rating is embedded for images imported into a computer editing application.22 This greatly simplifies data management and speeds the workflow process.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Review playback menu display\u003cbr\u003eFn Menu Settings\u003c\/strong\u003e\u003cbr\u003eIf Playback Fn Menu is assigned to the Fn button in advance, it provides quick access to control protect status, smartphone transfer, FTP transfer, and other functions during playback. It can also be used to select and initiate functions for a filtered batch of images, enabling quick delivery via FTP transfer, for example. During single image review, the Fn menu can be accessed simply by swiping up on the LCD display and is available during single playback, index playback, calendar\/folder playback, and the image selection display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of Search filtering menu display\u003cbr\u003ePlayback Filter Condition\u003c\/strong\u003e\u003cbr\u003eSearch filtering can be applied during review playback. Even for vast image libraries, images can be quickly filtered according to date, folder, still\/movie, rating, protect status, FTP, and other parameters, making it easier than ever to find specific images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of a person using a laptop next to the camera\u003cbr\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN. Once the camera is connected to a computer or switching hub connected to a computer, Remote Camera Tool can be used to change camera settings and shoot images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man operating his smartphone while shooting with the camera\u003cbr\u003eBuilt-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ac) with 2x2 MIMO support allows high-speed data transfer, enabling the α9 III to transfer data up to twice as fast as its predecessor. 5 GHz24 communication offers maximum speed and stability, essential for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with CFexpress cards and SD cards\u003cbr\u003eTwo CFexpress Type A compatible media slots\u003c\/strong\u003e\u003cbr\u003eAs well as UHS-I and UHS-II SD cards, the α9 III’s media slots support CFexpress Type A cards. These are ideally suited to high-speed continuous still shooting at up to 120fps and provide high write speeds to quickly clear the buffers of cameras that generate high volumes of still image and movie data. The α9 III also allows stills and movies to be recorded to memory media in numerous ways, including saving data to different media slots according to file type, image size, and image quality, and a relay record mode, all helping to streamline workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Creators’ Cloud logo\u003cbr\u003eSony’s cloud services \u003c\/strong\u003e\u003cbr\u003eSony’s cloud services support shooting through to production. The Creators’ App mobile application allows users to remotely control the camera and transfer stills and movies straight to the device. For editing, Sony’s Creators’ Cloud provides access to a range of useful production support tools. Master Cut (Beta), for example, uses camera metadata and cloud AI to efficiently create rough movie edits, while Ci Media Cloud makes it easy for teams to cooperate on production. Get further inspiration from the networking service Discover, which brings creators together, helps them promote their activities, and provides access to useful articles about Sony Ambassador shooting and production methods, alongside other invaluable advice.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51643975106924,"sku":"027242927803","price":6398.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/027242927803_0.jpg?v=1727676265"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f2.8 GM II Lens","description":"\u003cstrong\u003eThe world’s smallest, lightest F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II delivers dynamic wide-angle perspectives with amazing resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest of its kind.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest, lightest1 F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II delivers dynamic wide-angle perspectives with amazing resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eSmooth, beautiful bokeh is made possible by a large F2.8 max aperture, innovative optical design, and an advanced 11-blade aperture unit. The FE 16–35 mm F2.8 GM II also offers superb close-up performance with a minimum focusing distance of 0.73 ft (0.22 m)) throughout the zoom range and maximum magnification of 0.32x. Get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined for outstanding movie imagery\u003c\/strong\u003e\u003cbr\u003eReduced focus breathing, focus shift, and axis shift when zooming contribute to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit cut noise and vibration. A centre of gravity that changes very little contributes to agile, stable manoeuvrability when shooting hand-held, and cuts out the need for readjustment after changing the zoom setting when using a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x higher AF speed. Continuous shooting at up to 30fps is possible with Sony’s α1 body. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest and lightest in its class\u003c\/strong\u003e\u003cbr\u003eEven though it is the smallest and lightest F2.8 16–35 mm zoom in the world, the FE 16–35 mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 grams). That’s about 20% lighter than the E 16–35 mm F2.8 GM. Overall length is a compact 4.5 in (111.5 mm).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003cbr\u003eA click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. One function can be assigned to the focus hold buttons from the body menus. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount for protection against dust and moisture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart \u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony's lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51643975500140,"sku":"027242928763","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/027242928763_0.jpg?v=1727676180"},{"product_id":"sony-a1-ii-mirrorless-camera","title":"Sony a1 II Mirrorless Camera","description":"\u003cstrong\u003eAnother leap at the top\u003c\/strong\u003e\u003cbr\u003eThe α1 II gives users everything they need to achieve a higher capture success rate and more, including 50MP high resolution, AI-based subject recognition AF, high-speed continuous shooting, and an advanced workflow from capture to delivery that provides professionals with unrivalled efficiency and freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA fusion of leading technologies delivers overwhelming performance\u003c\/strong\u003e\u003cbr\u003eThe massive volume of data from the approximately 50.1 effective megapixel full frame Exmor RS™ image sensor is processed in real time by Sony’s BIONZ XR™ image processing engine. An advanced AI processing unit applies high-level subject recognition to reliably recognise a wide range of subjects. These state-of-the-art technologies come together to make it easy to capture even the most challenging subjects in extraordinary resolution, with blackout-free viewing and full AF\/AE tracking performance at up to 30 fps.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α1 II features a dedicated AI processing unit that helps to recognise people more accurately based on human pose estimation, and also supports recognition of a wide range of subjects other than people, such as animals, vehicles and insects, with high accuracy. This results in a dramatic improvement in Real-time Recognition AF and Real-time Tracking capability, and higher overall AF performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman eye recognition improved by up to approximately 30%\u003c\/strong\u003e\u003cbr\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA wide variety of subjects accurately recognised\u003c\/strong\u003e\u003cbr\u003eA wider variety of subjects is now recognised for stills and movies, with a new [Auto] mode letting the camera select. Recognition of animals overall is improved by approximately 30%, with eyes of some small animals added, and the eyes, heads and faces of animals like dogs and cats recognised. Recognition of birds is improved by 50%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed continuous shooting at full 50.1 MP8 resolution\u003c\/strong\u003e\u003cbr\u003eHigh-speed continuous shooting at up to 30 fps with full AF\/AE tracking is possible at 50.1 MP resolution, with up to 120 AF\/AE calculations per second. Blackout-free shooting with no loss of viewfinder image allows seamless framing and capture of the subject as if viewed with the naked eye\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore control over timing to capture decisive moments\u003c\/strong\u003e\u003cbr\u003ePre-capture retroactively captures moments that occurred before the shutter was released, without compromising resolution, even when shooting continuously at up to 30 fps with selectable recording time options. Continuous Shooting Speed Boost can temporarily change the burst speed. Both features reduce the chance of missing that vital instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary detail with approximately 50.1 effective megapixels\u003c\/strong\u003e\u003cbr\u003eSony's extensive high-performance G Master line work with the 50.1 megapixel8 Exmor RS image sensor and BIONZ XR image processing engine to create deep, lifelike, high-resolution rendering. The sensor’s high pixel count means that resolution is still a very impressive 21 megapixels when shooting in APS-C mode or cropping to APS-C size after shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image size and quality\u003c\/strong\u003e\u003cbr\u003eCompressed RAW images can be continuously shot at up to 30 fps. For easier handling, as well as L, Lossless Compressed RAW, JPEG and HEIF images are also available in M and S sizes with the same numbers of pixels whether shot in full-frame or APS-C mode, enabling seamless mode switching while maintaining resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity, low noise, and wide dynamic range\u003c\/strong\u003e\u003cbr\u003eFeedback from professionals has been taken into account to create noise reduction that is highly effective without sacrificing image detail, so users can shoot clear images of indoor sports at mid to high sensitivity without hesitation. Dynamic range at lower sensitivities is a wide 15 stops12 for smooth, realistic gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eExposure and colour reproduction are notably improved compared to the α1, with exposure optimised for detected faces in stills and movies, and exposure stability improved by approximately 20% even when the face is backlit, over-illuminated in sunlight, or not facing the camera. White balance is accurate even for subjects in shade.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis image stabilization achieves 8.5-step performance at the center\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimised algorithms detect and correct camera shake, for a groundbreaking 8.5-step effect at the centre and 7.0-step at the periphery, and capture of fine details even when shooting handheld. Synchronisation with compatible lenses16 provides further blur control even at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposite RAW modes for lower noise and higher resolution\u003c\/strong\u003e\u003cbr\u003eTwo composite RAW shooting modes are available. The NR Shooting Settings mode captures between 4 and 32 RAW images that can be composited to create a full-resolution image with very low noise even at mid to high sensitivities. Pixel Shift Multi Shooting captures 4 or 16 pixel-shifted images that are composited to achieve overwhelmingly high resolution in a single image. In both cases the compositing operations are performed using Sony’s Imaging Edge Desktop™ PC application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF for movies\u003c\/strong\u003e\u003cbr\u003eReal-time Recognition AF utilizes advanced AI-based human pose estimation technology that recognizes and tracks not just eyes, but body and head position for human subjects with high precision. The range of subjects recognized with AI assistance, for both movies and stills, has been expanded relative to the α1, and now includes birds in movies for example2. Other subjects are acquired and tracked in real time by processing color, pattern, and spatial data.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 8K20\/4K recording for impressive realism\u003c\/strong\u003e\u003cbr\u003e4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate recording at up to 120p\u003c\/strong\u003e\u003cbr\u003e4K can be recorded at up to 120p right in the camera. 4K footage can be played back in up to 5x slow motion. The Slow \u0026amp; Quick Motion (S\u0026amp;Q) mode23 makes it convenient to play recorded footage back at slow or high speed in the camera. Full HD footage recorded at 240 fps offers even greater range: up to 10x slow motion (24p) to create impressive sports movies, for example. The frame rate setup menu allows intuitive selection of frame rates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter S-Log matching with Cinema Line cameras\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey. Minimum ISO when shooting S-Log3 is 800, while the expanded ISO range is 200 - 640. Compared to the α1, detail reproduction has been improved and matching with S-Log3 output from Sony’s cinema cameras is easier. User LUTs can also be imported into the camera for preview.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable, high-level video shooting\u003c\/strong\u003e\u003cbr\u003eIn addition to standard mode, Active Mode combines a precision image stabilisation unit and gyro sensor, while Dynamic active Mode adds electronic stabilisation for an additional approximately 30% effect enabling stable recording even when the user is jogging. Auto Framing tracks and crops AI-recognised subjects and automatically adjusts shot composition, while Framing Stabilizer automatically keeps the subject in the same location within the frame when the camera operator is moving alongside.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing compensation\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation reduces focus breathing when shooting movies. Sony’s Clear Image Zoom technology automatically maintains angle of view through focus changes. Breathing metadata can also be used with the latest Catalyst Browse\/Catalyst Prepare\/ Catalyst Prepare Plugin software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures for smooth focusing\u003c\/strong\u003e\u003cbr\u003eAF Assist for temporary switching to manual focus, focus peaking display, and AF transition speed and sensitivity settings all help the user when shooting movies. Focus Map overlays a visual depth-of-field map on the live view display. Real-time Recognition AF, Real-time Tracking, and Focus Area are now available during digital zoom and Clear Image Zoom operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComfortable operation and high reliability\u003cbr\u003e\u003cbr\u003eFlexible LCD monitor positioning\u003c\/strong\u003e\u003cbr\u003eThe 4-axis multi-angle monitor can be positioned for optimal viewing in horizontal or vertical orientation. The extended monitor can be tilted upward by approximately 98° and downward by approximately 40° to the camera back, and sideways by a full 180°. The hinge is unobtrusive but robust. The large 3.2 type 2.1 million dot display panel is touch sensitive, has a wide colour gamut, and is designed for clear outdoor viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced grip hold and ease of use\u003c\/strong\u003e\u003cbr\u003eThe improved grip ergonomics ensure comfortable and stable shooting over long sessions. A C5 custom button has also been added, and the grip design is replicated for prolonged vertical shooting with the optional VG-C5 Vertical Grip, which additionally offers extended battery life over the previous model.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard and deep viewfinder eyepiece cups provided\u003c\/strong\u003e\u003cbr\u003eThe α1 II is supplied with two viewfinder eyepiece cups: the standard FDA-EP and the deeper FDA-EP which enhances viewing clarity by effectively blocking extraneous light. The soft, close-fitting material and design enhance viewing comfort.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupplied charger charges two NP-FZ100 batteries in 155 minutes\u003c\/strong\u003e\u003cbr\u003eThe supplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approximately 155 minutes when used with an AC adaptor providing USB PD (Power Delivery). This charger is ideal for charging two batteries for use at events or in other applications that require continuous operation over extended periods of time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast registration of frequently used functions\u003c\/strong\u003e\u003cbr\u003eThe My Menu feature allows menu items to be added to a custom favourites menu with a simple long-press or by pressing the Delete button. New options have also been added to the Function (Fn) menu, including recording folder selection and new folder creation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast delivery and broad expandability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless search and playback with two memory cards\u003c\/strong\u003e\u003cbr\u003eIt is now possible to display the contents of two memory cards when both media slots are selected for playback, allowing seamless playback of all images without having to switch cards. Playback parameter filtering can significantly improve on-site workflow efficiency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eImages shot in continuous bursts or using the interval timer function can be defined as “groups,” with the first image displayed to identify the group for quick switching between groups, boosting workflow efficiency. [Image Jump Setting] displays just the lead images during playback, allowing quick, efficient location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutomated marking makes finding images easy\u003c\/strong\u003e\u003cbr\u003eIf set in advance, a rating can automatically be applied to the first image in continuous burst or Pre-Capture groups, or a divider image inserted before the first image in groups, enabling quick scrolling through and location of groups using the custom dial during playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated microphone for clear voice memos\u003c\/strong\u003e\u003cbr\u003eA dedicated voice memo microphone is built into the camera’s rear panel, making it easy to record clear voice memos even in noisy environments. Voice memos can be transferred to an FTP server along with the corresponding images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIPTC metadata embedding and presets\u003c\/strong\u003e\u003cbr\u003eIPTC (International Press Telecommunications Council) metadata can be added to still images. IPTC information can be written to IPTC metadata presets and loaded into the camera via a memory card. The α1 II can internally store up to 20 presets that can then be quickly selected when needed, for example at multi-sports events.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2.5GBASE-T support for efficient data transfer\u003c\/strong\u003e\u003cbr\u003eWired LAN connectivity allows stable, high-speed transfer of huge amounts of still and movie data at up to 2.5 Gbps to an FTP server. FTPS (File Transfer Protocol over SSL\/TLS) is supported for secure transfer. Up to 10 sets of FTP transfer settings can be saved to and loaded from a memory card.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransfer \u0026amp; Tagging\u003c\/strong\u003e\u003cbr\u003eTransfer \u0026amp; Tagging is a smartphone application that can speed up still-image workflows for professional sports and news photographers, allowing background FTP transfers via a smartphone as well as fast tag\/caption attachment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN, and can be used to change camera settings and shoot images. It is now possible to connect multiple cameras with autofocus and shutter operation synchronised to the main camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining Sony's advanced camera technology and the cloud. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' App\u003c\/strong\u003e\u003cbr\u003eCreators' App is a smartphone application that lets Sony's cameras connect to the cloud, enhancing functionality and convenience for shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan aims at achieving a zero environmental footprint by 2050 through creativity and advanced technology. Our recyclable, durable, high-quality SORPLAS™ material40 used in camera bodies and other components requires no non-recyclable resources and does not compromise performance or functionality, replacing approximately 426 tons41 of virgin plastic in our digital cameras and digital video cameras over approximately the past 12 years. Our facility in Thailand42 where this and other imaging products are manufactured runs on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. The α1 II is the first high-end α-series product to be shipped in a plastic-free package made of an “Original Blended Material” that can be recycled as paper. Plant-based non-woven fabrics are used for product bags, further reducing the use of plastics and minimising environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr\u003eAccessibility features such as Screen Reader that reads menu screen text aloud, Enlarged Menu Display, and others make it easier for everyone to enjoy shooting and playback using the α1 II. Furthermore, advanced features like AI-based Real-time Recognition AF for a wide range of subjects, intuitive touch operation for subject tracking, and many more make the joys of photography and moviemaking available to the widest possible range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51689274605932,"sku":"027242930513","price":6998.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/e7f13ae4f11eea2fb0cc81f5128beac8.jpg?v=1732116723"},{"product_id":"sony-fe-28-70mm-f2-gm-lens-sony-e","title":"Sony FE 28-70mm F2 GM Lens (Sony E)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe first G Master standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivaled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA bright, versatile F2 standard zoom -\u003c\/strong\u003e\u003cspan\u003e The first G MasterTM standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharpness that maximizes body potential -\u003c\/strong\u003e\u003cspan\u003e Advanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus allows close focus down to 0.38 m\/1.25 ft throughout the zoom range.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF2 G Master design for extraordinary depth -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAn F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution\/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and color bleeding are effectively suppressed for refined image quality.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2 in a compact, lightweight lens -\u003c\/strong\u003e\u003cspan\u003e This versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3\/4 x 5-5\/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, reliable, responsive AF tracking -\u003c\/strong\u003e\u003cspan\u003e Four XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined, expressive movie production -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation*4 is supported.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChromatic aberration controlled -\u003c\/strong\u003e\u003cspan\u003e Sony's original Nano AR Coating II minimizes flare\/ghosting, making it possible to shoot clear images even in strong backlighting. 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Perfect for portraits, sports, movies, live events, and more.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control -\u003c\/strong\u003e\u003cspan\u003e Important control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON\/OFF switch. There are also two customizable focus hold buttons, an iris lock switch, and an AF\/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRugged and reliable -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eButtons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. 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(1,340 g, without tripod base).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResolution you’d expect from a high-quality prime lens\u003c\/strong\u003e\u003cbr\u003eInnovative optical design and manufacturing achieve unprecedented performance. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design plus meticulously controlled aberration deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimise chromatic aberration, while Nano AR Coating II suppresses flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/strong\u003e\u003cbr\u003eThis large aperture telephoto zoom offers easy handling with a weight of just 47.3 oz. (1,340 g, without tripod base) and a length of 7 7\/8 in (200 mm). Despite its large aperture it can be handheld with minimum stress. Internal zoom contributes to excellent balance that optimizes handling for indoor sports or similar subjects. The 50–150 mm range allows uninterrupted shooting without the need for lens changes in many situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF and tracking that stays with the subject\u003c\/strong\u003e\u003cbr\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120fps maximum burst speed of the α9 III and is consistently reliable even while zooming. This is a perfect lens for professionals whose jobs depend on getting the shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced expression and operation for movies\u003c\/strong\u003e\u003cbr\u003eFocus breathing is effectively reduced for smooth movie imagery, and Linear Response MF allows precise manual focusing for maximum sharpness and resolution. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003cbr\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. And although it is a relatively large lens, ample clearance is provided for the camera grip. The removable tripod foot has 1\/4” and 3\/8” screw holes, and a dust\/moisture resistant design ensures maximum reliability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration \u003c\/strong\u003e\u003cbr\u003eG Master™ series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart \u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony’s E-mount lenses for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51988497596780,"sku":"027242932876","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/YFCCcFBzfJqnVxfxaGvYA.jpg?v=1745427670"},{"product_id":"sony-a7-v-mirrorless-camera-with-28-70mm-ii-lens","title":"Sony A7 V Mirrorless Camera with 28-70mm II Lens","description":"\u003cp\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tEoVWaISSaA?si=s5BXWIixHhoI9Ig5\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. 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The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Wider subject recognition\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"","offer_id":52947245105516,"sku":"027242935853","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/PK4fY4zJZ8Rg5Jq4Q_eg-w.jpg?v=1764696626"},{"product_id":"sony-a7-v-mirrorless-camera-body-only","title":"Sony A7 V Mirrorless Camera (Body Only)","description":"\u003cp\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tEoVWaISSaA?si=V2iLZp7eEtD-W5l4\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Human pose estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Wider subject recognition\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"","offer_id":52947245433196,"sku":"027242934061","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0515\/3875\/files\/MkPv7uAt8fxjE1wvQK_r1g.jpg?v=1764696637"}],"url":"https:\/\/www.districtcamera.com\/collections\/sony-two-ways.oembed","provider":"District Camera","version":"1.0","type":"link"}