Capture subjects near, far and in-between with the PowerShot SX730 HS digital camera's powerful 40x Optical Zoom. Take shots of epic moments with Zoom Framing Assist when using longer focal lengths, like capturing your friend surfing waves in the distance. There's even an automatic feature to choose the best composition for your subject. Let's not forget about those all-important selfies, too - the new 180° tilt-type screen can face all the way forward to put you in the center of the frame. The Smooth Skin effect, which is now available in all modes, can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth, as well as built-in Wi-Fi and NFC technology.

Whether the action is happening right in front of you or just out of reach, the 40x Optical Zoom of the PowerShot SX730 HS has you covered. The camera's advanced stabilization technology helps ensure that images and videos can be captured in outstanding quality with Intelligent IS that chooses the stabilization method that matches the shooting conditions.

The overall size of the PowerShot SX730 HS means you can still fit it in a pocket, ready to capture the action whenever it happens. The large grip on the front and back of the camera, along with the textured surface and slip-resistant shape helps make it feel comfortable in your hand.

Thanks to built-in Wi-Fi technology and the Canon Camera Connect app, with the PowerShot SX730 HS you can transfer photos and videos to and from compatible devices, upload directly to various web services and more. Built-in NFC technology means the camera can connect directly to compatible devices by simply touching the NFC icon on the camera to the device.

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY# to your computer, you can now view and download them from your compatible smartphone. Take them where you like, when you like, and use your familiar smartphone operations to view and share them.

Remote shooting using your compatible smart device is easy with built-in Wi-Fi and the free Canon Camera Connect app or with built-in Bluetooth connectivity. Your device will show a live image of the camera's capture - ideal for a commemorative group photo, wildlife shots and all kinds of situations. Control the zoom, flash, self-timer and shutter and save images to your camera as usual.

The PowerShot SX730 HS employs a 20.3 Megapixel High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in select compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

The DIGIC 6 Image Processor helps boost image quality in both stills and videos for high resolution with minimal noise when shooting in dark conditions, and Dynamic IS that helps create video virtually free of distortion. The processor also enables high-speed, high-quality continuous still image shooting at up to 5.9 frames per second. Video recording is impressive with Full HD at 60p as well as MP4 recording. The DIGIC 6 Image Processor also powers MF Peaking, which displays edges of subjects in color to make manual focusing easier and helps provide a precise focusing tool at your disposal.

Get a unique perspective on the world with the new tilt-type, high-resolution screen of the PowerShot SX730 HS. Boasting approx. 922,000 dots, the screen can be tilted upwards 180° to face all the way to the front and ensure you're in the center of the perfect selfie. Alternatively, you can push the screen down 90° to get a lower angle view of the world.

The PowerShot SX730 HS is designed to make beautiful, creative video capture easy and fun. Image quality is luminous and lifelike in 1080p Full HD, with selectable frame rates of 60p, 30p and 24p to match various situations. MP4 format, ideal for sharing and playing on mobile devices, is also available. Dynamic IS offers 5-axis image stabilization that can correct camera shake that can occur when you shoot while running or walking backward.

Self Portrait mode can help you to snap your ideal selfie with you looking incredible. This mode can be easily accessed via the menu, or automatically activated when you tilt the screen to face forwards. When shooting you can make adjustments ranging from smooth skin tones and background blur to brightness and more. Use the customizable self-timer to give you enough time to smile, fix your expression or invite a friend in for the shot. Smooth Skin mode can help perfect your portraits in both Self Portrait mode and other shooting modes so you can look stunning.

View your still images and video as a fun short story with the Story Highlights feature. Simply press the Story Highlights button and the camera will automatically classify your images according to date, event or people, then compile a short video of approximately three minutes with background music and color effects applied. You can also customize your Story Highlights reel by choosing your own image selection options or picking background music from three pre-loaded songs. The Story Highlights album can be saved to the camera's memory card for quick replay and also shared using built-in Wi-Fi technology.