Release your creativity
Express your creativity in an instant, with stunning direct prints from the new hybrid instax SQUARE SQ10.This camera lets you capture those 'once in a lifetime' memories and moments beautifully, in a stylish square format.

Square Format - The first SQUARE format instant camera in the history of instax

Square photos are enjoying a resurgence in popularity for their retro look that adds sophistication to every photo, no matter what the composition. Enjoy a wider range of uses and forms of expression.

1:1 aspect ratio
The square format is well-known as an effective format in artistic photography. While it has become popular in recent years, square photography has been around for longer than you think - it's been a beloved and widely used format among photo lovers for around 90 years. The instax SQUARE has a screen size of 62mmx62mm, providing perfect 1:1 dimensions. Whether your favorite subjects are portraits or landscapes, this format provides dramatic framing for your photos.

Quality as a Work of Art
instax film is a culmination of photo film production technology and photography know-how that we have amassed through ongoing research since Fujifilm was first established. In addition to outstanding color reproduction and stability, unique antioxidant technology has been used to keep instax photos in better condition for a longer period of time. With instax film, the beautiful colors you see when you first take the photo will look just the same after many years.

Hybrid Instant Camera
The first instax system with digital imaging technology. In addition to a dramatic leap in photo quality, this system comes with filtering functions that provide a whole new creative experience.

Dual shutter button
Your photo looks different depending on which hand you use to hold the camera. Most of the cameras we use have the shutter button on the right. The SQ10 has a dual shutter system with two shutter buttons - one on the right and one on the left. At last there's a camera for lefties! It provides a new perspective for righties too - try pressing the shutter with your left hand and capture the world from a different angle. There's far more to this change than simply adding a second button - this simple change is driving a new form of creativity.

The body combines a high-quality feel together with the iconic instax design
The SQ10 has an iconic design and thin, round, symmetrical shape for easy holding. The lens ring is made with shaved metal and the feel of some of the resin parts has been changed to add a sense of depth and variety throughout the solid black body.

New user interface design
Easy operation is one of the instax's greatest merits, and our new user interface is no exception. Intuitive operations make shooting, editing, processing and printing a snap. The SQ10 is designed so that you can concentrate on the composition of your photo. The LCD monitor keeps displayed information to a minimum and the buttons and dial are in the bottom center area of the camera.

Specifications