The Nikon COOLPIX B500: Handy, Versatile Telephoto Performance
Superb user functionality meets high-power zoom in the new B500. Conveniently-sized with no compromise on image quality, the versatile B500 supports the reliable image capture of life's best moments from pet photography to weddings. With 40x optical zoom and 80x Dynamic Fine Zoom, vast vistas and precise close ups become a breeze to capture, all in a convenient size that is both functional and easy to handle for everyday use.

For indoor celebrations or concerts at night, the camera handles low-light shooting with ease, reproducing fine details and excellent contrast with 16 million effective megapixels and a backside-illumination CMOS sensor, aided by a high performance NIKKOR lens. Today's traveling nomads will also be able to enjoy crisp, shake-free images with the camera's high-performance Vibration Reduction (VR) even when the 40x optical zoom is deployed, which may come in handy when capturing exciting festivities or landscapes in the pursuit of new adventures. This lens shift VR offers a compensation effect equivalent to a shutter speed of 3.0 stops

Improved functionality is consistent throughout the B500 user experience. With a new mode dial, users can switch easily between 10 of the camera's most frequently functions such as Scene Auto Selector, Smart Portrait Mode and Backlighting for quick. Enhancing the enjoyment of shooting with the B500, is a wide-viewing-angle TFT LCD tilting monitor, which aids in creative composition and comfortable shooting from a variety of angles, be it at a pet's eye level or looking out above a crowd, maintaining clear visibility even in direct sunlight. During the use of the camera's telephoto zoom, lost photography subjects can be recaptured instantly with Snap-back zoom, which shifts the zoom position to wide-angle for a broader field of vision. Side zoom control is also enabled allowing users to control zoom while holding the lens barrel securely to prevent unnecessary camera shake.

Perennially popular features have also been improved, with new ones enabling users to edit and create their own visual masterpieces. Glamour mode has been integrated with Smart Portrait Mode, adding a host of intuitive features, such as "Smile timer", "Blink proof" and "Self-collage". A new Creative mode also allows users to combine presets and effects for up to 36 creative options. Users can further adjust the settings of various effects to enhance the tone, brightness and saturation of the images through easy-to-use menus for immediate sharing on social media.

Completing the connected COOLPIX experience is SnapBridge, which enables constant connectivity between smartphone and camera. Utilizing a range of advanced wireless connectivity platforms Bluetooth © for maximum efficiency, and without disrupting the regular Wi-Fi © connection, users will be able to enjoy the automatic transfer of images, remote shooting, and the freedom to browse their shots on the bigger screen of their smart device.

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