The dew on a flower. The color of a cat's eye. The facets and sparkle of a
diamond ring. Some ultra-close-up photos are difficult to capture with a
standard lens. The compact EF-M 28mm f/3.5 Macro IS STM for EOS M series digital
cameras is the world's lightest* autofocus lens and the world's first macro lens
with a built-in Macro Lite**, designed to help new and more advanced users close
in to capture these incredible details. The built-in, forward-facing Macro Lite
helps illuminate hard-to-capture subjects for bright, vibrant photos showing off
big, bold details. The world's first autofocus lens capable of focusing to
infinity*** in normal shooting and Super Macro Mode provides magnification up to
1.2x, allowing for incredible close-up photography. While you're focusing that
close, the Hybrid IS image stabilization helps keep the image sharp by helping
to reduce blur due to camera shake. A lead screw-type STM stepping motor means
the lens is smooth and quiet during operation. The EF-M 28mm f/3.5 Macro IS STM
opens up a whole new world of the macro for beginner and advanced users.
The EF-M 28mm f/3.5 Macro IS STM is the world's lightest macro
lens*, featuring a total length that's less than 2.0 inches so you can take it
just about anywhere with its easy portability. To help ensure pictures with
minimal blur while capturing details and small objects, the EF-M 28mm f/3.5
Macro IS STM also features advanced Hybrid IS image stabilization technology.
Lighting extreme close-up macro shots can be tricky. The built-in Macro Lite
helps make this easier with LEDs that are integrated into the front of the lens,
which allow a range of illuminating possibilities. Setting both sides of the
light to maximum brightness can reveal previously hidden details and add sparkle
to shiny subjects like jewelry or watches. Setting only the left or right side
to either bright or dim settings can help create a better sense of depth and
give dramatic dimension to minute details.
The excitement of macro photography is being able to show something small in
a big way. The EF-M 28mm f/3.5 Macro IS STM's Super Macro Mode lets
you get in even closer at up to 0.305 ft./0.093m from your subject. This allows
you to see even more detail, fill more of the frame with what you want to
highlight and keep unwanted background to a minimum. When using the EF-M
28mm f/3.5 Macro IS STM for non-macro “normal” photography, it's capable
of focusing all the way out to infinity just like a standard lens. This is this
first time this has been possible in an autofocus lens***.
Image stabilization helps minimize blurring in an image due to the small
movements common when taking handheld photos. The Hybrid IS system on theEF-M
28mm f/3.5 Macro IS STM is the same system used in several of Canon's
most advanced EF lenses, and is able to minimize the effects of shakes in the
vertical plane (up and down), as well as tilting or at an angle.
Whether you're taking a close-up photo of a ladybug on a flower or a video of
a dog's cheerful face, you don't want noise that startles your subject. TheEF-M
28mm f/3.5 Macro IS STM uses a lead screw-type stepping motor (STM),
which helps ensure fast autofocusing and near-silent operation while recording
The EF-M 28mm f/3.5 Macro IS STM uses advanced Canon optics to
help provide high amounts of detail and contrast while keeping unwanted
chromatic aberrations, lens flare and ghosting to a minimum. One UD lens element
and two aspherical lens elements† all work in concert to help provide a sharp,
rich image in a stylishly compact size.
The EF-M 28mm f/3.5 Macro IS STM isn't just a macro lens. It's
also great as an everyday walk-around lens for a wide variety of subjects. With
a 35mm camera equivalent to a 45mm lens, the EF-M 28mm f/3.5 Macro IS STM is
close to the human field of view, and can capture images that appear similar to
how you see them normally. This means you can go from a macro photo of a
flower's petal, to a headshot of a friend, to a landscape of a sunset, all
without changing the lens.
The acute lens top shape on the EF-M 28mm f/3.5 Macro IS STM is
specially designed for close-in image capture. The center assembly of the lens
is smaller than the main body, allowing the front lens element to get extremely
close to your subject. At the same time, the main body is set back so it doesn't
cast a shadow onto what you're photographing, or bump against the shooting
surface as you get in for that detailed macro image. Combined, these features
provide easy, convenient photography that's virtually unhindered by unwanted
shadows from your equipment.
* Among macro lenses for interchangeable lens cameras. As of May 11, 2016,
based on Canon's research.
** Among autofocus lenses for interchangeable lens cameras. As of May 11,
2016, based on Canon’s research.
*** Among lenses for interchangeable lens cameras. As of May 11, 2016, based
on Canon's research.
†Including one double-sided aspheric lens.