Whether the perfect shot is up close or seemingly out of reach, you'll capture it beautifully thanks to the amazing 50x (24-1200mm) zoom power of the Canon PowerShot SX530 HS camera. Think high-magnification shooting is tricky? Not with this camera: from its comfortable ergonomic grip to its advanced systems like Intelligent IS and Zoom Framing Assist, the PowerShot SX530 HS is designed to let you track your subject easily, and capture it with accurate focus and clarity.

The camera is also equipped with Canon's sophisticated wireless connectivity, so sharing your spectacular images and videos with friends, family and other devices is seamless and simple. The quality of both your still images and breathtaking 1080p Full HD video will impress you, especially in low-light situations, due to a 16.0 Megapixel High-Sensitivity CMOS sensor and the DIGIC 4+ Image Processor, which together create the Canon HS SYSTEM. Whether you're home with family or traveling the world, you'll want the amazing zoom power and advanced performance of the PowerShot SX530 HS camera by your side.

50x Optical Zoom (24-1200mm)
Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in all the way to the exact shot you want, but you'll be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies the best stabilization technology to keep images clear and virtually shake-free in a wide variety of conditions.

Intelligent IS
The latest advance in Canon Optical Image Stabilization technology, Intelligent IS, analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to help capture the steadiest possible image.

Normal IS
Corrects for a wide range of camera movement when shooting stills.

Panning IS
Panning motion is detected so that IS does not interfere with desired camera movement.

Macro (Hybrid) IS
Corrects for shift-type camera shake, which typically occurs in macro (close-up) shooting.

Tripod
When tripod use is detected, the Image Stabilizer is stopped because it is not needed.

Dynamic IS
Effective for video shooting at wide-angle focal lengths, eliminating the unwanted shaking that typically occurs while walking.

Powered IS
Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.

Macro (Hybrid) IS
Corrects for motion blur that is likely to occur when shooting video while walking. Also compensates for the shift-type camera shake common in macro shooting.

Active Tripod IS
When shooting video while using a tripod, the image stabilization is active to compensate for slight camera shake.

Built-in NFC (Near Field Communication)
PowerShot digital cameras with built-in NFC (Near Field Communication) technology eliminates the need to manually find and open the new Canon CameraWindow app on your mobile device. Simply touch the NFC icon on your camera to your compatible Android device, and the CameraWindow app will launch automatically for quick, easy sharing of your images. Built-in NFC technology also makes it simpler to install the app. If the app hasn't been installed yet, once you touch the devices together for the first time, the download screen will display automatically.

Now, NFC helps ensure making a connection to a compatible Android device truly seamless. Simply touch the camera against an NFC-equipped device with the Canon CameraWindow app installed, and the Wi-Fi connection is established - no camera operations required. Even if your camera is off, NFC turns the camera on and establishes the connection (confirming the camera's nickname and privacy settings before the first connection is required).

Built-in Wi-Fi makes sharing quick and easy
Built-in Wi-Fi technology for on-the-go convenience when you want to share your photos and videos with friends, family and the whole world. Easily post your images to social networking and media sites - Facebook, Twitter, YouTube, Flickr, and Google Drive - through CANON iMAGE GATEWAY directly from your PowerShot camera, or save them to the online photo album to share anytime, anywhere. The camera can also connect directly to both iOS and Android devices, and upload images via the free Canon CameraWindow app without a computer.

You can control the destination of your uploads to share with everyone or to selected groups, and even add comments. Sharing video is also easy with Wi-Fi equipped PowerShot cameras, which record video using the easy-to-share MP4 format. Enhanced Wi-Fi makes posting in real time possible, so you can keep everyone up to date with photos and video even as events unfold. Wi-Fi technology also allows you to transfer images to other Wi-Fi equipped PowerShot cameras or print your photos directly to a PictBridge (Wireless LAN) certified printer.

Image Sync Function
In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY to your computer, now you can view and download them from your smartphone. Take them anywhere, anytime, and use your familiar smartphone operations to view and share them.

Remote Shooting with the Camera Window App
With the built-in Wi-Fi on the PowerShot SX530 HS camera, you can use your smartphone or tablet to remotely control the camera. Simply connect wirelessly to your device and access the free Canon CameraWindow app. Your device will show a live image of the camera's capture - perfect for a commemorative group photo, wildlife shots and all kinds of situations. The camera's versatile 50x Optical Zoom, flash, self-timer and shutter are all under your control, with images being saved to your camera as usual.

Mobile Device Connect Button
The camera's dedicated Mobile Device Connect Button gives you one-touch access to your compatible mobile device or computer (utilizing Image Sync function). You can transfer photos and videos to your smartphone or tablet for immediate sharing, to a computer on the same network. When the camera finds a linked computer on the same wireless network, images are sent directly to it. Otherwise, images are temporarily stored on CANON iMAGE GATEWAY then transferred once a connection is made - very convenient when you're on vacation or out for the day.

Compatibility with Canon Connect Station CS100
The PowerShot SX530 HS camera is fully compatible with Canon's brand new photo and video storage device: the Canon Connect Station CS100. By simply tapping with NFC, photos and videos are wirelessly transferred to the Connect Station CS100, where up to 1TB of hard drive space (has the capacity for approximately 150,000 photos or approximately 70 hours of video content) and simple menus make them easy to store, manage and sort by albums, date or device name. From there, images and videos can be viewed in Full HD on an HDTV (via an HDMI cable), sent to compatible wireless printers, viewed/uploaded/downloaded from smartphones and tablets or PCs, and shared with other Connect Stations and on social networking sites.

Specifications