Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 7 colors, plus black and white, there's a Polaroid Now to suit you.

Behind the Polaroid Now
Point, shoot, and keep: it's that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the '70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker - but a life accessory.

Works with:: i-Type & 600 film

Autofocus 2-lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often - even without the flash.

Built-in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self-timer
Sometimes you need proof. Get it with the self-timer. In just one tap, you've got 9 seconds to gather your friends and smile.

Accurate Flash
A more human-friendly flash to make everyone look like they should.

Rechargeable battery
Be ready for every moment with a built-in rechargeable battery and USB charging cable.

i-Type film
Uses our battery-free i-Type film that's easier on the wallet.

Color i-Type Film

Modern film for modern instant cameras. 8 instant photographs to bring your moment to life in dreamy Polaroid color and finished in that iconic white frame. This color i-Type film is compatible with the OneStep 2, OneStep+, the Polaroid Now, and the Polaroid Lab. It's battery-free so it won't work for vintage cameras, but it will work for your budget.

Inside Polaroid i-Type Film
A new generation of instant film made for our i-Type cameras. The original Polaroid format you love minus the battery, so it's a little friendlier on the bank account too. Compatible with your Polaroid Now, Lab, or new OneStep camera.

The original format
8 instant photographs in that original Polaroid square format and finished in a white frame.

Battery-free film
Our i-Type cameras come with a rechargeable battery, so unlike our 600 film, this film doesn't include a battery.

Develops in 15 minutes
Watch one of the most complex chemical processes in the world bring your moment to life.

Made with pride in the Netherlands
All of our film is made in Enschede: the last Polaroid film factory in the world.